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Tracking and Marketing Cookies Used on This Website
On this page, we provide an overview of cookies used by Oncode Accelerator to measure, optimize, and personalize the digital experience for our visitors. These cookies support analytics, advertising, and embedded services (such as video), and are used in accordance with GDPR regulations.
You can manage your cookie preferences at any time via the Cookie Settings link in the website footer.
Functional Cookies
These cookies ensure your preferences are saved and applied across visits.
Cookie Name | Default Expiration | Purpose |
|---|---|---|
| CookieConsent | 1 year | Remembers your selected cookie preferences. |
If you have any questions about how cookies are used on our site, feel free to contact us at marcom@oncodeaccelerator.nl.
Tracking Cookies (Google Ads & LinkedIn Ads)
These cookies are set when we run advertising campaigns via Google Ads and LinkedIn Ads. They help us measure the performance of ads and track conversions.
Cookie Name | Default Expiration | Purpose |
|---|---|---|
| IDE | 13 months | Used by Google (DoubleClick) to serve personalized ads and track interactions. |
| test_cookie | 15 minutes | Tests browser cookie support for Google Ads. |
| gcl_au | 90 days | Captures ad click info for conversion tracking via Google Ads. |
| bcookie | 1 year | LinkedIn browser ID cookie for ad insights. |
| li_gc | 6 months | Stores LinkedIn user consent for cookies. |
| lidc | 24 hours | Optimizes LinkedIn routing for ad performance. |
| AnalyticsSyncHistory | 30 days | Tracks LinkedIn analytics data for synced IDs. |
| UserMatchHistory | 30 days | Helps LinkedIn measure ad reach and conversions across pages. |
Analytics Cookies (Matomo)
We use Matomo to collect anonymous analytics data. IP addresses are anonymized and the data remains hosted in the EU. These cookies help us understand how users interact with our website and where we can improve.
Cookie Name | Default Expiration | Purpose |
|---|---|---|
| _pk_id.* | 13 months | Stores a unique visitor ID and visit count for Matomo analytics. |
| _pk_ses.* | 30 minutes | Temporary cookie to group actions into sessions. |
| _pk_ref.* | 6 months | Tracks the referrer URL to understand how visitors arrive at the site. |
| MATOMO_SESSID | Session | Maintains session integrity (used for admin access only). |
Marketing Cookies (Pardot – Salesforce Account Engagement)
We use Pardot for lead tracking and campaign automation. These cookies activate when you submit a form, click on tracked emails, or otherwise engage with our marketing tools.
Cookie Name | Default Expiration | Purpose |
|---|---|---|
| visitor_id<acctid > | 10 years | Identifies returning visitors and links behavior to marketing campaigns. |
| pi_opt_in | 10 years | Stores your cookie consent for Pardot tracking. |
| pardot | Session | Tracks visitor session activity until the browser is closed. |
Video Cookies (YouTube)
We may embed videos hosted on YouTube, which can set cookies to store usage and analytics data.
Cookie Name | Default Expiration | Purpose |
|---|---|---|
| YSC | Session | Tracks user interaction with embedded YouTube videos. |
| VISITOR_INFO1_LIVE | 6 months | Measures bandwidth to optimize video experience. |
| CONSENT | 2 years | Stores user consent settings for YouTube cookies. |